Blog: Opinion

A Penny for Your Postage?

May 23, 2017

According to, the Post Office aims to raise stamp prices by at least a penny after the reported quarterly loss of $562 million this past quarter. Though that number may seem daunting and there are countless reports about the state of the Postal Service®, here are some of the...

Four Traits of High Performing Small Businesses

October 4, 2016
Author: Renee Bingling

It is a matter of looking at the glass half-full, instead of half-empty. While much of the focus has been on the 50 percent failure rate of small businesses, there is the other half that we can learn from. America’s best interest lies in encouraging and promoting the success of small business,...

Go Digital: Reimagine Your Workforce

August 1, 2016
Author: Renee Bingling

Your most recently hired employee or colleague may not necessarily have two hands and feet. Don’t panic! It’s not the apocalypse coming to get us humans. A recent study by consulting firm Accenture is challenging you to reimagine your workforce consisting of humans and smart technology working...

Businesses: Go Digital to Get Ahead

July 1, 2016
Author: Renee Bingling

The days of treating digital technologies as just fringe benefits, as opposed to being core business components are long over. A wide range of industries have already experienced game-changing digital disruption, which has led businesses to either adapt and thrive, or die. Businesses of all...

Misinformation Abounds About USPS

September 19, 2015
Author: Judy Wolf

Many of the articles written about the current status of the USPS are filled with misinformation.  A recent blog post on the Congressional blog , The Hill was ones such article.  It’s surprising that a publication read by the US Congress could contain so many false claims.

Frederic Rolando,...

Feedback on the “New” Digital Postal Service

May 19, 2015
Author: Bill Bonato

A couple of weeks ago in Direct Markeitng News, the many positive aspects of the U.S. Postal Service as a marketing channel (high response, exclusive access, mass scale) were reviewed and we wondered whether its reputation as dowdy and deficit-ridden old warhorse could be turned around if it...

DM News asks: "What if the Postal Service Reemerged as a Digital Startup?"

May 12, 2015
Author: Judy Wolf

Direct Marketing News recently asked an interesting question: What if the Postal Service Reemerged as a Digital Startup? ...

What if the U.S. Postal Service and its new CMO, former tech boss Jim Cochrane, can't find some way to reposition themselves with a digital flair? But first, check out...