DM News asks: "What if the Postal Service Reemerged as a Digital Startup?"

May 12, 2015
Author: Judy Wolf

Direct Marketing News recently asked an interesting question: What if the Postal Service Reemerged as a Digital Startup? ...

What if the U.S. Postal Service and its new CMO, former tech boss Jim Cochrane, can't find some way to reposition themselves with a digital flair? But first, check out these numbers. Consider these annual 2014 revenue comparisons:

  • Amazon: $89 billion
  • USPS: $67 billion
  • Google: $66 billion
  • Facebook: $12.5 billion

Didn't think that the tired, old Post Office was five times bigger than Facebook, did you?

Or that it was the same size as Google, which owns digital pictures of all the addresses that the Postal Service delivers to but doesn't deliver anything to them.

News accounts focus on the government agency's troubled financial state, question its survival, and wonder why it shouldn't be privatized. That won't happen for a number of reasons, not the least of which is that members of Congress would have to explain why they signed off on the loss of thousands of good government jobs in their districts. But the fact of the matter is that the old Post Office is showing signs of life...