USPSĀ® Mobile Service Gives Marketers an Edge

May 4, 2016
Author: Bill Bonato

The U.S. Post Office (USPS) is getting in the digital game with Informed DeliveryTM, a notification service that sends emails to customers with images of the mail they’ll find in their mailbox each day. 

Megan J. Brennan, Postmaster General and Chief Executive Officer of the Postal Service, announced the new service along with efforts by the USPS to lead an information and technology-driven reinvention of mail. "The Postal Service is investing in our digital strategy because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile," said Brennan. "We are committed to elevating the role of mail in American marketing and communications, and earning a bigger slice of the marketing pie."

Informed Delivery service gives customers a preview of important letter-sized mail no matter where they are. It also benefits the entire family, ensuring everyone sees the mail each day. According to Brennan, it also gives marketers the opportunity to attach a digital offer to mail pieces, and eventually packages. “This is an incredibly powerful product for this industry," added Brennan.

The USPS is piloting Informed Delivery in Northern Virginia, New York and parts of Connecticut, working toward a 2017 deadline for a national roll-out of the service.

How it Works

Once you sign up, USPS will send you an email notification before 11 a.m. daily, Monday through Saturday, containing images of the front of up to 10 letter-sized mail pieces. For now, the service is not available to businesses, and it won’t work for packages. However, the USPS says it’s considering enabling the feature for flat pieces of mail, such as catalogs or magazines, in the future.