Understanding the demographics of your mail—what you mail and where you mail to—can help you uncover simple ways to save time and money. Here is a simple four-step process to get started.
Step one: Collect and sort your mailing and shipping postage data
Step two: Quantify your business’ postage spend rates for each mailing and shipping category
Step three: Before investing in a mailing solution, answer some basic questions about your business’ mailing needs to determine your goals. For instance, do you want to reduce cost or improve productivity? Or, both? What is your budget vs. projected savings in time and money?
Step four: Check out the technology and services available to help you reduce your postage spend. Neopost’s Mailing 101 Guide is a great way to learn:
No matter your business’ size or budget, there are a range of solutions to meet your needs. By understanding your company’s mailing and shipping data you can find the right solution to save your business time and money.