Blog: Opinion

June 29, 2017

Neopost USA Surveys Americans About the USPS®

As the de facto champion of the annual National Postal Worker Day celebration on July 1, Neopost USA surveyed American consumers to capture their opinions of the USPS®. With over 1,345 respondents, we were able to compile some compelling key insights in our latest press release.

Here are a...

May 23, 2017

A Penny for Your Postage?

According to Fortune.com, the Post Office aims to raise stamp prices by at least a penny after the reported quarterly loss of $562 million this past quarter. Though that number may seem daunting and there are countless reports about the state of the Postal Service®, here are some of the...

October 4, 2016

Four Traits of High Performing Small Businesses

Author: Renee Bingling

It is a matter of looking at the glass half-full, instead of half-empty. While much of the focus has been on the 50 percent failure rate of small businesses, there is the other half that we can learn from. America’s best interest lies in encouraging and promoting the success of small business,...

August 1, 2016

Go Digital: Reimagine Your Workforce

Author: Renee Bingling

Your most recently hired employee or colleague may not necessarily have two hands and feet. Don’t panic! It’s not the apocalypse coming to get us humans. A recent study by consulting firm Accenture is challenging you to reimagine your workforce consisting of humans and smart technology working...

July 1, 2016

Businesses: Go Digital to Get Ahead

Author: Renee Bingling

The days of treating digital technologies as just fringe benefits, as opposed to being core business components are long over. A wide range of industries have already experienced game-changing digital disruption, which has led businesses to either adapt and thrive, or die. Businesses of all...

September 19, 2015

Misinformation Abounds About USPS

Author: Judy Wolf

Many of the articles written about the current status of the USPS are filled with misinformation.  A recent blog post on the Congressional blog , The Hill was ones such article.  It’s surprising that a publication read by the US Congress could contain so many false claims.


Frederic Rolando,...

May 19, 2015

Feedback on the “New” Digital Postal Service

Author: Bill Bonato

A couple of weeks ago in Direct Markeitng News, the many positive aspects of the U.S. Postal Service as a marketing channel (high response, exclusive access, mass scale) were reviewed and we wondered whether its reputation as dowdy and deficit-ridden old warhorse could be turned around if it...

May 12, 2015

DM News asks: "What if the Postal Service Reemerged as a Digital Startup?"

Author: Judy Wolf

Direct Marketing News recently asked an interesting question: What if the Postal Service Reemerged as a Digital Startup? ...

What if the U.S. Postal Service and its new CMO, former tech boss Jim Cochrane, can't find some way to reposition themselves with a digital flair? But first, check out...

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