Amp Up Your Direct Mail with Digital
In the category of cool, last year the USPS introduced the Informed Delivery (ID) an optional digital notification service that gives residents in 31,000 zip codes nationwide a digital preview of their household’s mail. In the category of cooler: USPS has beefed up the preview, giving business mailers new opportunities to reach and interact digitally with consumers by merely knowing their physical address.
Informed Delivery customers not only see a grayscale image of their mailpiece, but also a full-color image of the direct mail piece and supplemental content that includes a full-color image and URL. This interactive digital element encourages customers to further engage with their favorite products and brands in a natural, simple and convenient way.
This enhancement of adding digital to print mail enhances and extends consumer engagement. Informed Delivery customers have an:
- Increased response rates by 30 percent
- 9 out of 10 participants would recommend Informed Delivery
- 88 percent view Informed Delivery notifications every day or almost every day
Find out how USPS Informed Delivery can help your direct mail campaigns by going to their website and amp up your print mail today!