July 14, 2015

Connecting With Customers to Make Them Happy

Author: Katie Conigliaro

Today, companies employ a variety of methods to connect with customers, suppliers and employees, including email, web links, social media, mobile, voice and printed communications.

The channel, or combination of channels, you choose will depend on a number of factors, such as your own document processes, cost of delivery, perceived effectiveness and, increasingly, customer preference.

The expectation of good service will never change. If it takes minutes to arrange a loan or take out insurance online, customers won't be prepared to wait days for the necessary paperwork to arrive in the mail.

Customer communiations

In order to make customers happy today, you must:

• Communicate with customers using their preferred media

• Deliver key messages in clear and attractive formats

• Send the right message to the right person

• Deliver important messages on time, every time

• Be accurate and avoid errors

Organizations that rely on manual processes to create, produce and distribute communications will find it increasingly hard to achieve these aims. Fortunately, there is a wide selection of solutions available that provide the speed, accuracy and flexibility their customers demand.

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